The Administrators' Role in Retention and Academic Customer Service
Somehow, administrators think that customer service is like taxes – something for others but not me. “Sure we need more of it but I don’t think I should have to be the one to have give up any of my time or concern. Customer service, that’s for those who earn less than than I do". ) And the more the administrator makes, the less he or she thinks customer service training is something needed. “Customer service is something needed by those who work directly with students and…..” Uh, anyone see a flaw in that reasoning? Yet that sort of logic (illogic) is at play in almost every college or university we work with to improve retention through academic customer service. Training is needed by so-called front line people not those who manage or supervise them and everyone else. Too many administrators do not see themselves, and probably aren’t, working with and making direct contact with students on a daily basis. They hide out in their offices and go to meetings to talk ...