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Showing posts from December, 2014

What Students Really Want

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For the past five years , NRaisman & Associates has done a study into student desires and expectations and ours are never broken. Of course, we may be cheating since we have a better attitude and opinion of students from all the work we do with them for colleges and universities trying to improve their customer service and retention. We do something that too many at the schools themselves do not do – LISTEN.   In most of my training seminars and workshops I tell the audiences that people were given two ears and one mouth for a definite reason. To tell us to listen twice as much as we speak. Now, I realize that is not what we in academia do well. We are speakers; not listeners. After all, it would get very quiet in a classroom if faculty did not speak and lecture. But the same is not true for administrators. We forget that the job is no longer to lecture to others but to minister to their needs.  I would be remiss if I didn’t state that I learned that by ...

Customer Service Mini-Audits Example Results

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What Does a Campus Mini Inventory/Audit Report Look Like? Numerous requests have come to me to see what sort of information could be in a one to two day campus service mini-inventory I or one of my group might do. So here is a sample of an actual executive summary that went with a full inventory i.e. audit.  It has been anonymized (is that a real word?) and some parts have been excised to assure that.  The pictures have been left out too for the same reason. As a result, it could be your college or there may be some aspects that will sound familiar to you. That's okay. Just look at the recommendations and solutions. If they work for you - great. Customer Service Mini-Audit Report of The College Audit Conducted on date By Dr. Neal Raisman The mini-audit I performed on the three campuses of The College indicated that strides had been made in the five years since my previous customer service review. Of the 28 people I interacted with, 22 provided a quality of custome...

The Four Seasons Hotel Secrets and Quiz

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This is a quick one with a simple but very powerful message and a quiz. One you’ve heard from me before but is worth hearing again from Isadore Sharp, the founder and CEO of one of the top 100 companies to work for - the Four Seasons hotel and resort chain. Also one of the top hotel chains in the world. The Four Seasons hotels are famous for thinking about how to make a customer’s stay more pleasant and worthy of return stays. For example, Sharp was the first to have free shampoo placed in his hotel rooms. He wanted to make it easier for people to feel like home at the hotel and that the four Seasons had thought of everything for their convenience and pleasure. He and all his people make certain that guests receive consistently excellent service so they are pleased to be able to spend more for a Four Seasons stay than most anywhere else and want to come back whenever they can. Shampoo, you and I can get most places. Even breakfast at Hampton Inn but alas even my fi...