Feel the Teal is for Real Customer Service
I am often asked for an example of a school that is really working at customer service and getting it right. Well I just returned from one. Coastal Carolina University in Conway, South Carolina has a campus-wide initiative that is starting to show some strong results. Their campaign is called Feel the Teal. Teal being the school color. The president, Dr. David DeCenzo is leading the program and getting people to realize that customer service is significant to the school’s future. He recognizes the direct correlation between good customer service to retention and what that can mean to the University. Certainly it will mean a better budget since the University is almost fully dependent on tuition revenues since the state only supplies three percent of its budget. But he knows that retention through increased customer service means much more. It means that more students will graduate getting a CCU education. It also means that the University will have more students staying in sch...