Making Engagement and Retention Work through Customer Service
etention, academic customer service, retention, enrollment, students, attrition, graduation There are many retention efforts that work and some that do not. Most are almost always consciously based on some academic or intervention approach. The approaches are often also based on some scholarly research on educational practice. Some may use established methods such as First Year techniques. Others may use a survey tool such as the NSSE to determine their educational engagement with students. Some use research and its results such as the Hierarchy of Student Decisions below. They all use some rational basis for their program or efforts. They may often have good results and that is great. But after working and talking with thousands of students at colleges, universities, community and career colleges, one thing becomes very clear. The programs that are most successful are not ones that increase the educational, intellectual,...